A startup coach in your corner every day — naming the one move that matters, reading the market with you, and never letting you fight alone.
The longer you talk to Iroh, the better the advice gets — no re-explaining your idea from scratch every session. It remembers what you tried, what stuck, and what you're actually building toward.
Tell Iroh what's going on — any time, in your own language. No form, no dashboard to check first.
Overnight, your coach reviews the day and checks the market when it actually matters — not on a schedule, on your situation.
One morning brief. One clear move. Not a 40-item list you'll never open.
Overnight, Iroh re-reads the day, checks the market when something is worth checking, and writes you one short letter. It lands by email at 7am your time — one observation, one move. No dashboard to check, no streak to keep.
Three out of five said pricing — but none of them said no to the product, and that's the part worth hearing. Today, call the two who almost paid and ask one question: what number would have made it a yes.
One more thing — I looked around last night: two of your closest competitors raised prices this year and kept their customers. The ceiling may be higher than you think.
Two minutes to say what you're building. Then your coach goes to work.